Minimum Advertised Price (MAP)
The Fluke Networks Minimum Advertised Pricing (MAP) policy provides guidance on Fluke Networks requirements for posting pricing by Authorized Distributors on websites, catalogs, or other public medium.
Any consumer or advertised price in a public medium must adhere to this policy. A public medium includes, but is not limited, to catalogs, internet advertising, email solicitations, websites. MAP policies should focus on advertised prices in paid search ads, shopping comparison ads, and internet landing pages but not in shopping carts or other point of sale interfaces.
The Minimum Advertised Price to be used is Fluke Networks published manufacturer’s suggested retail price.
Fluke Networks Authorized Distributors are free to set their own pricing. This MAP policy does not dictate, control, or otherwise influence the final price to the Distributor’s end customer.
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